Pakistan’s social media celebrity Qandeel Baloch was killed allegedly by her brother in Multan in Punjab province. The 26-year-old actor-cum-model was killed in central district of Multan last night, police said today.

Police said, apparently she was killed by her brother, named Wasim, who has fled after the incident. District Police chief Azhar Akram said it seems to be a case of honour killing but we are investigating it. Her real name was Fouzia Azeem but she chose Qandeel Baloch as her pseudonym after stepping into modelling.

She had received threats from her family to quit modeling and her provocative appearances on social media. Her brother had been threatening her over her Facebook posts and videos, said the police.

Three weeks ago, she had written to the interior minister, the director general of the Federal Investigation Authority (FIA) and the senior superintendent of Islamabad asking them to provide security to her, Dawn reported.