Information and Broadcasting ministry today framed a New Print Media Advertisement Policy for Directorate of Advertising and Visual Publicity (DAVP) with the objective to promote transparency and accountability in issuing of advertisements in print media.
The policy focuses on streamlining release of Government advertisements and to also promote equity and fairness among various categories of newspapers and periodicals.
The Ministry in a release said, for the first time the policy introduces a New Marking System for newspapers to incentivize Newspapers who have better professional standing and get their circulation verified by ABC and RNI. This will also ensure transparency and accountability in the release of advertisements by DAVP.
For payment and adjustment of Bills, the policy framework mandates that DAVP will release payment of advertisement bills in the name of newspaper or company account directly through ECS or NEFT.
The policy has classified newspaper and journals into three categories namely small, that is upto 25,000 copies, medium between 25,001 and 75,000 copies and big, 75,000 copies or more, per publishing day.
DAVP is the nodal agency of the Government of India for advertising on behalf of various Ministries and Departments which are funded by the government.