इंडियन आवाज़     07 Dec 2023 05:07:12      انڈین آواز

Business from Pollution


By Bisheshwar Mishra / New Delhi

Even as people of Delhi and cities around it in northern India had come under the grip of heavy pollution levels, the gadget manufacturers like masks and air purifier too were making a fast kill. Given the high demand for their products, some of these companies have even lowered the price and are now selling them like hot cakes.

Thus Xiaomi Mi Air Purifier has lowered the retail price of their product by Rs 1,000. Instead of Rs 9,999, Xiaomi Air Purifier will now retail at Rs 8,999. Similarly other products like the Nosk air pollution mask too have kept their product at affordable price range.

People have been advised to stay indoors and avoid going out unless necessary. Inside their home people have been installing air purifiers which essentially have triple layer filter fitted in a cylindrical shape for 360 degree filtering and features a PET pre-filter, and EPA filter and an activated carbon filter. The Mi Air Purifier 2 can be controlled via the Mi Home app.


The market today is flooded with a variety of pollution protecting masks. While most cover the nose as well as the mouth, a new product called Nosk which protects the nose only as it is inserted in the nostrils and stays there, is fast gaining popularity. The latter leaves the user’s mouth free for conversation. Priced at Rs 499, Nosk is a set of tiny plugs that sits inside your nostrils. Unlike other masks, its advantage is, it is near invisible and leaves your mouth free for eating or talking.

Though medical practitioner differ about how much difference use of such masks makes but they do recommend masks be used while going out. Dr K K Aggarwal, president of the Indian Medical Association recommends that people suffering from heart problems or asthma should stay indoors in such weather conditions.

There was a thick blanket of smog over Delhi on Tuesday which worsened on Wednesday. Many people have been complaining about burning sensation in the eye, coughing, dryness in throat, irritation in nose and itchy skin which are mostly caused by high pollution levels in the atmosphere. The Delhi government has ordered the closure of all schools till this Sunday.

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