Indian dairy giant, Amul, is facing growing criticism for its support to pro-Hindutva Sudarshan TV, whose programme promoting hate against Muslims was banned by the Delhi High Court on Friday.

Angry citizens have trended hashtag #BoycottAmul on the microblogging site Twitter for Amul’s decision to sponsor Sudarshan TV even after the Delhi High Court stopped the TV channel’s controversial programme from broadcast.

Twitterati took to Twitter to express their disappointment against what has been an iconic brand in India. UK-based ‘Stop Funding Hate’ group urged Amul to reconsider its decision to support a TV channel, notorious for spreading Islamophobia. It tweeted, “Hi
@Amul_Coop – we’ve been seeing a lot of concerns being raised about this TV show so it would be great to know your response. Is this something you’re happy to endorse and be aligned with, or will you consider distancing yourselves?”

Other Twitter users were more scathing in their criticism with some even twisting the brand’s tagline ‘Utter Butterly Amul’ to ‘Utterly, Butterly, Islamophobic Amul’ and ‘Taste of India’ to ‘Waste of India’.

But many have come in the support of bran also.