Amul is amongst the largest selling brands of milk and milk-products in India. But it was surprising to note that six-litre pack of Amul-Gold has Maximum-Retail-Price MRP of rupees 312, while two-litre pack is rupees 99. Evidently it is cheaper to buy three packs of two-litre at a total MRP of just rupees 297 for total six litres rather than one six-litre pack priced at rupees 312. Market-study reveals that profit-percentage at six-litre economy pack is much higher than in packs of half, one and two litres making dealers selling six-litre pack at rupees 300 rather than on printed MRP of rupees 312. Prices of Amul-Gold in packs of half and one litre are at rupees 26 and 50 respectively. one litre pack is generally not availabe at retail shops.
Since most popular pack in milk is of half-litre, standard milk-packings should be half, two and five litres abolishing packs of one and six litres. There should be reasonable and logical economy pricing in packs of two and five litres.
1775 Kucha Lattushah
Dariba, Chandni Chowk