Web Hosting
FreeCurrencyRates.com

इंडियन आवाज़     21 May 2019 04:03:12      انڈین آواز
Ad

Ad Guru Alyque Padamsee is no more

Alyque Padamsee

AMN / Mumbai

-Famed for Liril Girl and Hamara Bajaj Ad Guru Alyque Padamsee passed away today in Mumbai. He was 90.

-Padamsee was also leading theatre personality, known for his productions Evita, Jesus Christ Superstar and Tuglaq.

– Padamsee is also known for playing Muhammad Ali Jinnah in the film Gandhi.

-President, V P, PM condole the death of Alyque Padamsee

Padamsee was reportedly in bad health and had been ailing for quite some time. Padamsee was a leading theatre personality too, known for his productions Evita, Jesus Christ Superstar and Tuglaq. He played the role of Muhammad Ali Jinnah in Richard Attenborough’s Oscar-winning movie Gandhi. He was given the Padmashri award in 2000.

“The greatest ads are the ones that create the greatest sales. A good ad man is a good salesman. I am a great believer of research in the early stages. After that you have to rely on the creative teams in the agency to do the right things, ” he told Business Standard in an interview in 2013.

Padamsee, along with Lintas executive Neena Merchant, created the Liril Girl for Hindustan Lever’s soap brand. “The beauty of the Liril Girl was that she appealed to the senses. People enjoyed seeing her, which is why she stood out,” he said about the advertisement, which was conceived in 1974.

“In other words she wanted to escape. And her shower in the bathroom was symbolic of this, where she suspended her struggles as a housewife for some time and simply enjoyed her bath,” he was quoted in a Business Standard in October 2014.

For his contributions to the creative field, he was honored with Padmashri in 2000 and was named Advertising Man of the Century by The Advertising Club in Mumbai.

President Ram Nath Kovind has expressed deep condolences over the demise of noted ad guru Alyque Padamsee. In a tweet message, Mr President expressed his condolences to his family, friends and colleagues.

In a tweet, Prime Minister Narendra Modi also expressed condolences over the demise of Alyque Padamsee. He described Padamsee as a wonderful communicator and said that his extensive work in world of advertising will always be remembered. The Prime Minister added that his contribution to theatre was also noteworthy.

FOLLOW THE INDIAN AWAAZ

Leave a Reply

Your email address will not be published. Required fields are marked *

Ad
Ad

ELECTIONS

63 % polling recorded in the final phase of Lok Sabha polls

Voters have already exercised their franchise for 483 out of the total 542 parliamentary seats in previous six ...

India’s most controversial and longest Elections come to an end

Results on May 23  AMN / Elections for the 17th Lok Sabha concluded today after sweet and sour incident ...

Ashok Lavasa letter Creates Unrest in Election Commission

CEC Sunil Arora denies internal rifts over MCC   By a Correspondent / New Delhi Election Commiss ...

Ad

SPORTS

Sonia Lather, Manisha, Sachin give home side a winning start at 2nd India Open

  Guwahati World Championships silver medallist Sonia Lather (57kg), Asian Championships bronze medalli ...

Women Football: Manipur Police to take on Sethu FC in the final of Hero Indian League

  Harpal Singh Bedi Manipur Police and Sethu FC (Tamil Nadu) chalked out contrasting victories over ...

Indian women’s Hockey team defeat South Korea 2-1

AMN India In Hockey, Indian women's team defeated hosts South Korea 2-1 in the first match of the three-match ...

Ad

MARQUEE

116-year-old Japanese woman is oldest person in world

  AMN A 116-year-old Japanese woman has been honoured as the world's oldest living person by Guinness ...

Centre approves Metro Rail Project for City of Taj Mahal, Agra

6 Elevated and 7 Underground Stations along 14 KmTaj East Gate corridor 14 Stations all elevated along 15.40 ...

CINEMA /TV/ ART

66th National Film Awards to be declared after General Elections

  The 66th National Film Awards will be declared after General Elections, 2019. In a statement, Informat ...

Priyanka Chopra is among world powerful women

AGENCIES   Bollywood actress Priyanka Chopra Jonas has joined international celebrities including Opr ...

Ad

ART & CULTURE

Sahitya Akademi demands Rs 500/- from children for Workshop

Andalib Akhter / New Delhi India’s premier literary body, the Sahitya Akademi, which gives huge awards, p ...

Noted Urdu writer Jamil Jalibi is no more

  Author of the seminal history of Urdu literature, editor of one and founder of another eminent literar ...

@Powered By: Logicsart