Last Updated on March 26, 2026 9:46 pm by INDIAN AWAAZ
itel and GNIDA Partner to Provide Health Check-ups for Sanitation Workers
Greater Noida, UP
As frontline workers continue to keep cities clean under challenging conditions, an Eye Screening and Health Camp was organised in Greater Noida under theSafai Mitra Sarthak initiative, with CSR support from itel – a leading technology brand of India and in collaboration with the Greater Noida Industrial Development Authority (GNIDA). The camp was held at Sector 36 Community Hall and witnessed active participation from Safai Mitras across six zones of Greater Noida. This CSR initiative by itel is a testament to the brand’s unwavering commitment to improving the lives of people across Bharat.
The initiative aimed to address vision-related challenges commonly faced by sanitation workers due to prolonged exposure to dust, waste, and outdoor working conditions. A total of 150 Safai Mitras underwent comprehensive eye examinations conducted by trained medical professionals, ensuring early detection and timely intervention.
The programme was graced by Sh. Gaurav Baghel, AM, Health & Horticulture, along with Sh. Neeraj Chauhan, Sanitary Inspector, whose presence reinforced the importance of prioritising the health and safety of frontline sanitation workers. The dignitaries appreciated the collaborative effort and emphasised the need for continued healthcare access for Safai Mitras.
“Access to preventive healthcare is important for frontline sanitation workers. This initiative ensures early detection of vision-related issues and helps address concerns that may otherwise go unnoticed. Clear vision directly contributes to safer working conditions and better efficiency in daily tasks. I appreciate this collaborative effort to prioritise the well-being of Safai Mitras,” said Sh. Gaurav Baghel, AM, Health & Horticulture.
Following the screening, 145 Safai Mitras were identified for corrective spectacles, which will be distributed to support improved vision and enhanced work efficiency. Additionally, five individuals were detected with serious eye conditions and were referred for further specialised medical consultation, ensuring they receive the necessary treatment at the earliest.
About the initiative, itel’s spokesperson said, “itel has long been recognised as a trusted brand of Bharat, and this trust extends beyond our technology to our commitment to communities. Our partnership with Anubhuti Welfare Foundation under the Safai Mitra Sarthak initiative reflects our focus on supporting the well-being of Safai Mitras. Through the Eye Health Camp, we aim to enable better vision, improved safety, and a better quality of life for frontline sanitation workers.”
The camp not only facilitated essential eye care services but also raised awareness about preventive eye health practices, encouraging Safai Mitras to prioritise regular check-ups and protective measures during work. The Safai Mitra Sarthak initiative reaffirmed the commitment to ensuring that those who keep cities clean are supported with the care and dignity they deserve.
About Anubhuti Welfare Foundation
Anubhuti Welfare Foundation is a non-profit organisation committed to environmental stewardship, social inclusion, and sustainable waste management systems across India. Through the implementation of several Solid Waste Management and Behavioural change programs, Anubhuti Welfare Foundation is building a circular economy while empowering waste workers and creating lasting impact in communities.
About itel
Established over 16 years, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 16 years of development, itel has expanded its presence in more than 80 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, speakers, home appliances and laptop products and in 2021, it ranked No.1 Global Smartphone brand under $75 and No.1 feature phone brand.
About Safai Mitra Sarthak
Safai Mitra Sarthak is an initiative dedicated to building an inclusive and dignified ecosystem for India’s frontline sanitation workers, ensuring they are protected, empowered, and recognised as essential pillars of sustainability. Through key interventions such as workplace safety, socio-economic upliftment, health and well-being support, and training and capacity-building programmes, the initiative works to strengthen the livelihoods and dignity of Safai Mitras, while advancing broader public welfare and sanitation efforts.