Harpal Singh Bedi / New Delhi
In a development which is bound to give tremendous boost to the sport in the state, International sports apparel manufacturer adidas, India on Monday announced its official partnership with Real Kashmir Football Club (RKFC), the first football team from the valley to qualify for the country’s top tier I-League.
RKFC has been rewriting the story of the valley by aspiring to bring positive change to the state. It earned a promotion to the 2018-19 I-League in only two years of its inception, with a victory over Hindustan FC in last edition of the I-League’s second division.
Talking to media persons in New Delhi RKFC captain Shahnawaz asserted that this partnership with an International company will open more vistas for other football teams in the valley. It is a big step” adding ” It is a dream come true for us(players)
Co-owner of the club, Shamim Meraj claimed that it is the only club in the state to have a first team and a robust academy setup that includes Under 19, 15, 13, 9 teams.
“”adidas is not just a sponsor. It is the first global believer in the talent and passion of RKFC. adidas is our partner, and truly an integral part of RKFC and through that of J&K”.
“With a global player like adidas as our sponsor, RKFC is being recognised as a potential winner. adidas’ winning way will surely rub off onto us”,
Talking about the significance of the partnership, Dave Thomas- Managing Director of adidas Group, India, said, “Through sport, we have the power to change lives and the Real Kashmir team is a great example of this. Its players have shown dedication and perseverance under difficult circumstances and we are proud to support them as they create history”.
“Being the torchbearers of positivity in Kashmir, RKFC kicks off the season in the top division. It has created history and we wish the club very best and look forward to encouraging the youth towards building a healthy sports culture in the country.”