Harpal Singh Bedi / New Delhi
Cricket captain Hero Virat Kohli as was on Tuesday named Brand Ambassador of Hero MotoCorp Ltd., the world’s largest two-wheeler manufacturer,
“Ï am delighted to join the team at Hero MotoCorp – a truly global brand from India. The company has been one of the largest corporate promoters of sports and sportspersons across various disciplines over the past two decades . I am eagerly looking forward to an exciting ride ahead.” Kohli was quoted as saying in a release.
“ Virat has evolved over the past decade to emerge as a global youth icon that ‘Fears Nothing’. He is today the world’s No1 Test and One Day International (ODI) batsman in the ICC rankings. “ the company said in a release.
Fourteen-times major winner Tiger Woods is the Global Corporate Partner of Hero MotoCorp. It is also the Title Sponsor of the Hero World Challenge – a Tiger Woods Invitational and PGA-sanctioned event, which features the top 18 golfers in the world.
Diego Simeone, the great Argentinian footballer and the current coach of the Atletico Madrid team, is also a global brand ambassador of Hero MotoCorp.
The company has been one of the largest corporate promoters of multiple sporting disciplines, including Cricket, Golf, Football, Field Hockey and Motorsports in India and across the world.
The Company has also promoted sports persons from various disciplines of sports, including cricket, football and golf.
In India, the company hosts the annual Hero Indian Open Golf tournament for men and women, with participation from international marquee players.
Well-known Golfers Anirban Lahiri, Shiv Kapur, Daniel Chopra and Sharmila Nicollet are Hero brand ambassadors.
It has further extended its association with global Golf by associating with all three major tours – PGA, European Tour and Asian Tour. Its innovative, night Golf event, the ‘Hero Challenge’ has become an important fixture on European Tour since its debut at the British Masters in 2016.
The company has also been a keen promoter of Field Hockey and has been a long-term partner of FIH, the apex body of the sport.
It supports Indian Football across the spectrum as the title sponsor of all major Football leagues in India – the Hero India Soccer League (ISL), Hero I-League, Hero I-League for women, Hero Super Cup and also the Hero Intercontinental Cup, a FIFA tournament.
It is also the sponsor of the men and women’s national Football teams across age groups. It was also the National Supporter of FIFA U-17 World Cup that was hosted in India in October last year.