इंडियन आवाज़     03 Oct 2023 10:52:29      انڈین آواز

Too many milk-variants by Amul confuse consumers


Milk-giant Amul has added a new milk-variant under brand-name Buffalo in addition to earlier existing variants under brand-names Gold and Diamond. All these three variants are apart from cow-milk and several other low-fat variants. Apart from cow-milk, all other variants should therefore be processed from buffalo-milk, in case some of milk-brands are not made from milk-powder. Amul should print on its all milk-packs if milk is packed and processed after procuring natural milk, or some of these are made from milk-powder.

Now are three variants namely Gold, Buffalo and Diamond priced respectively at rupees 53, 55 and 57 per litre respectively with varying fat-contents increasing with price with newly added under brand-name Buffalo unnecessarily confusing consumers.

Even pricing-system of Amul is very confusing with Gold-brand milk priced at rupees 53 per litre, has printed Maximum-Retail-Price MRP at rupees 324. Evidently purchasing six one-litre packs will cost just rupees 318. Bigger six-litre economy-pack must cost below rupees 318. Interestingly while all other milk-packs are sold at printed MRP, this six-lire economy pack with printed MRP of rupees 324 is commonly available at just rupees 315. Amul has not cared to respond to advisory from Department of Animal Husbandry in this regard.

All milk-products should be compulsorily packed in either units of like 100, 200, 500 millilitres and thereafter in packs of 1, 2, 5, 10 litres etc rather than in non-metric irrational units like 180, 250. 400 or 450 millilitres or six litres.

6 thoughts on “Too many milk-variants by Amul confuse consumers”

  1. While Amul has given their clarifications as per standard norms, a lay man only understands cow milk and buffalo milk. These various fat % is of no concern to us. Their brands still cofuse us so we rather choose something simple like pride of cows.

  2. Thank you for your feedback. However, we would wish to express our views on this matter.

    1. We wish to draw your kind attention to the various variants of “milk” defined as per the Food Safety Standards (Food Product Standards & Food Additives) which includes products classified based on FAT content like Full Cream Milk (6% FAT), Standardised milk (4.5% FAT), Toned Milk (3% FAT), Double Toned Milk (1.5% FAT) and species-specific milk variants like Buffalo Milk, Cow Milk etc. The milk packed by Amul meets the FSSAI standards in each of the variants.

    2. Amul is marketing the variants and SKUs as per the market demand to cater to various segments of society as per their needs and uses. E.g. the high-fat milk is being used for making various cuisines, making ghee, sweets while low-fat milk variants can be used for making tea/ coffee or direct drinking.

    3. As far as the 6 Ltr pack in concerned, it is mainly used by the bulk buyers and the sale happens on the price to trade rather than MRP printed on the pack. The wholesale distributor can sell it to the buyer depending on the payment terms with them.

    4. Out of total milk sold in the market, 500ml, 1 Ltr, 2 Ltr and 6 Ltr packs are the major contributor, however, some of the packs with non-metric volume standards are being sold to maintain the price point of Rs. 5/10/15 which is mainly consumed by the lower-income consumer segment. This is fully compliant with the law.

    We trust that this clarifies the matter.

    Thank you.

    1. Still there’s no mention of whether Amul-Taza milk is obtained from Cow or Buffalo?

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