FreeCurrencyRates.com

इंडियन आवाज़     14 Apr 2024 12:05:45      انڈین آواز

PM launches ‘India Handloom’ brand; Calls for new marketing strategy

(Last Updated On: 07/08/2015)

AMN /

Prime Minister Narendra Modi today launched the first National Handloom brand at a function in Chennai. He said that date 7th August has been chosen due to its special significance in India’s history; it was on this day that the Swadeshi Movement was launched in 1905.
Modi said this day has special significance for handlooms. Handloom is eco friendly and India is home to several handloom products.

He said that the use of Khadi products has registered an increase of 60 percent after his appeal during the Mann Ki Baat Program through Radio.

Mr. Modi sought greater use of handloom in people’s daily lives. Stating that fashion and design education in India also needs to be re-oriented, he said the handloom sector has inherent strengths that we need to market.

Prime Minister also emphasised on innovative initiatives for making handlooms as fashionable choice among consumers. He said the handloom sector has to win the trust of customers with new innovative quality products. Prime Minister emphasized that we need to popularize this among our youth, adding that it will give the much-needed boost to the handloom sector.

He said India is home to several world famous handloom products. Stressing the importance of the India Handloom brand for securing a place at the global market, the Prime Minister said that if the use of handlooms is increased to a just five percent, it would fetch a 33 percent enhanced revenue to the Handloom weavers.Urging film industry to popularise handlooms, handicrafts and khadi sector, he mentioned that in ancient times also concepts like ‘supply chain management’, ‘cluster development’ and ‘raw material supply’ were popular.

He said that the use of Khadi products has registered an increase of 60 percent after his appeal during the Mann Ki Baat Program through Radio.Prime Minister emphasised on increase use of technology and e-commerce for marketing of handloom products. He mentioned that handloom is a labour intensive sector where increased use of technology should be encouraged.

The Prime Minister visited the exhibition of handloom products from various states kept for display at the University Auditorium and gave away prizes to outstanding weavers. He arrived in Chennai on a day’s visit. Mr Modi was received at the airport by Governor K Rosaiah and Chief Minister J Jayalalithaa, among others.

Mr. Modi had a 15-minute meeting with Jayalalithaa at the airport. This is the Prime Minister’s first visit to the Tamil Nadu capital since he assumed office. Besides inaugurating the Handloom day, the Prime Minister also presented Sant Kabir awards and National Awards for handloom weavers on the occasion.

Leave a Reply

Your email address will not be published.

خبرنامہ

PATANJALI CASE: سپریم کورٹ نے بابا رام دیو کی معافی قبول کرنے سے انکار کر دیا۔

SOCIAL MEDIA نئی دہلی: سپریم کورٹ نے بدھ (10 اپریل 2024) کو ادویات کے ...

سپریم کورٹ نے گمراہ کن اشتہارات پر پتنجلی آیوروید اور بابا رام دیو کی سرزنش کی۔

AMN / WEB DESK سپریم کورٹ نے گمراہ کن اشتہارات کے معاملے میں منگل ...

سپریم کورٹ نے ایم پی سنجے سنگھ کو ضمانت دی، ای ڈی نے مخالفت نہیں کی۔- sanjay singh

نئی دہلی: عام آدمی پارٹی کے رکن پارلیمنٹ سنجے سنگھ کو دہلی ای ...

MARQUEE

Singapore: PM urges married Singaporean couples to have babies during year of Dragon

AMN / WEB DESK Prime Minister of Singapore Lee Hsien Loong has urged married Singaporean couples to have ba ...

Himachal Pradesh receives large number of tourists for Christmas and New Year celebrations

AMN / SHIMLA All the tourist places of Himachal Pradesh are witnessing large number of tourists for the Ch ...

Indonesia offers free entry visa to Indian travelers

AMN / WEB DESK In a bid to give further boost to its tourism industry and bring a multiplier effect on the ...

MEDIA

 Sheyphali Sharan Takes Charge as PDG of PIB

AMN Senior Information Service Officer Sheyphali B Sharan today took over the charge of Principal Director ...

Noted Journalist Zafar Agha Passes Away

Journos shocked over his demise AMN / NEW DELHI Noted journalist and and the Editor-in-Chief Nation ...

RELIGION

Mata Vaishno Devi Bhawan Decorated With Imported Flowers Ahead Of Navratri Festival

AMN In Jammu, ahead of the festivl of Navratri, Katra and Mata Vaishno Devi Bhawan is decorated with import ...

Holy Relics of Lord Buddha Return to India After Exposition in Thailand

AMN The holy relics of Lord Buddha and his disciples Arahant Sariputta and Arahant Maha Moggallana has ret ...

@Powered By: Logicsart