Star India has won the coveted Indian Premier League, IPL, media rights for a whopping 16,347 (point) 50 crore rupees for the next five years. The staggering deal, which will run from 2018 to 2022, has turned out to be a financial windfall for the BCCI despite the administrative crisis it is facing at the moment.
The testimony to IPL’s growth as the premier sporting property of the country is reflected by the fact that the previous 10-year bid for TV rights only was bought by Sony at 8200 crore rupees in 2008. Now, the BCCI stands to earn nearly double that amount in half the duration of five years, with earnings of 3270 crore rupees from IPL media rights per year.
The BCCI will now earn 55 crore rupees approximately from an IPL match compared to 43 crore rupees, ironically, for each international match that India play. The media rights include broadcast (TV) and digital (mobile and internet) for various segments namely India, Middle East, Africa, Europe and America.